Childhood is supposed to be an accumulation of new experiences: some make free, others bring us joy, and are not the ones we sincerely wish to have avoided. Consider this list of the first, the first step, the first ice, the first recital of poetry, the first kind of detention … somewhere, the core of a lesson in adult life.

But never before in our history rapidly changing as consumers, children have accumulated material things as they do today. How have we reached a point where each request is received with a yes? In the book by Juliet B Schor Born to buy: The marketed Child and the cult to the new consumer, pointed out that children’s toys began to be used as markers of social status in the 1870s. Now, children began to represent the Family not only by name, but also by the purchasing power they represent.

Indian parents have fewer children than they were decades ago, and these children grow much faster, the age of puberty in most regions. On the other hand, with adults who are openly worshiped on the altar of youth, the boundaries between adults and children are blurring – our toys are fast becoming their toys, they want the same things they covet.

Parents can be the custodians for their children’s consumption, but it is not easy to say no. A Mumbai-based mother whose 13-year-old son has just returned from a school-organized trip in Switzerland, told the last five things that he a PlayStation 4, a hectic Spinner person, Adidas shoes bought Boost yeezy, IPhone 6, and of course, platinum tickets for the Justin Bieber concert in May. In her defense, she said, she made him wait a minimum of a year after classmates have purchased these gadgets. (To expect more, it would be to feel excluded when other children from your school would meet).

A father who recently passed from Delhi to Bombay shared a similar story. He bought smart TV and saved money for his PlayStation 4 decade.

“This is the last to break the ice, when in a room full of new children,” he said.

Parents’ concern about whether their socially enrolled child takes other, equally expensive, forms and took his son with no enthusiasm for the Justin Bieber concert, simply because he knew all the fresh kids his class was.

A father in New Delhi said that his young boy wanted Reebok shoes and a plasma television because of his school building sentences in the grammar class is plagued without problems with examples like “I’m tied the laces of my Reebok” or “I have A new plasma TV. “However, most schools try to simplify it. A mother working in Mumbai blamed her own guilt rather than the influence of the school.

“She’s an only child and I’m working all day,” she said as an explanation. Your affection or guilt in the form of six pairs of Converse sneakers and more clothes that can enter your closet 15 (you buy online twice per week anyway). Your child goes to a school that is strict with standards – Maintains a policy of wireless or mobile phones, has a strict uniform code – but out-of-school meetings are the places where everyone cut their social teeth.

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